Print is not Dead

Print Is Not Dead Everyone knows digital media has exploded and print circulation is in decline, but marketers who buy into the mistaken notion that print is dead and buried are doing themselves a disservice and missing out on a very real and, ironically, novel way to connect with their target audience. By Jackie Lisk Print hasn’t disappered, but its …

IN A DIGITAL WORLD, PRINT STANDS OUT.

1. It’s sensory Pick up a magazine and hold it in your hands. Feel its weight and its presence. Thumb the glossy paper, smell the ink and listen as the pages flip and turn. Print Reading a magazine requires a much different mindset that searching online. Now pull up your favorite website and look at the digital advertising covering the …