29 Mar 2016|
Print Works. TRUST US WE KNOW!
You might be surprised, once you start looking into it. A number of studies show that people behave differently when reading print media than they do when reading digital media.
Print ads have a larger impact on the consumer.
Print ads are likely to stick with a reader. There was once a study at Penn State that tested a person’s memory of online and print ads. At the end of the test, it had become apparent that print ads stuck with the consumer easier and they were able to recollect those ads much better.
Print advertising can target certain audiences more.
With print advertising, businesses can choose exactly where they would like their ad placed. Demographic breakdowns for locally owned business can be a great example of this. They go even farther to help businesses target the right people by targeting specific cities and incomes. They also target specific home ages to best suit the business that they are advertising.
An additional form of advertising is incredibly beneficial.
A lot of companies have completely ditched the use of any marketing that isn’t online. They view online marketing as cheaper, easier, and more likely to get results. However, even if your opinion sways in the favor of either print advertising or online advertising, using both is much more effective. Print advertising is definitely not dead and viewing it in that way is likely to cause your business to miss out on some important customers.
There are actually people that don’t use the internet.
Yeah I know it’s kind of crazy to think about it nowadays, but it is very true. There are people that couldn’t care less about using the internet and those people should not be forgotten. If these people are completely disregarded just for the sake that online advertising is easier, then business could miss out on many potential customers.
It’s tangible, thus more trustable
The internet is flooded with fake advertisements that can lead you to getting a virus or having some dirty pop-ups cover your screen. The latter of which is an incredibly awkward thing, especially if your significant other walks into the room at just the right time and you are found with the pages opened up all over the place. Print advertising can’t even do any of this, thus people don’t view them as scams like they do a lot of internet ads. On top of this, the internet is still viewed in a cautious light and print ads have been around forever and people have no reason to mistrust them.